
On October 23, 2001, Apple released a new product, the iPod, a game-changing digital music player. In 2003 Apple launched iTunes and the rest is history. But the reason I mention this has little to do with the iPod itself. I was in an Apple store last week with a couple of friends and one of them was playing with the latest iPhone 4S. He was messing around with the new personal assistant application, Siri. You can ask Siri anything--"what's the meaning of life?" "does God exist?" were a couple of the questions put to the device--the answers? "why are you asking an inanimate device a question like this?" or something to that effect.
Now, jump forward to lunch today and another conversation about all things apple (my lunch partner is the proud recipient of a new ipad), and he brought up the new phone and Siri in particular. I said that it seemd to me that Siri miight be a game-changer just as an application on the original iPod was--shuffle. Shuffle was added at the last minute and was not given much attention--but I think it became the transformation element of iPod. There were other digital players, but that little option--shuffling songs--well, it changed everything. Siri might be similar. There was quite a bit of critique of the new iPhone--it's release coming as closely as it did to the death of Steve jobs made it very hard for Tim Cook and/or any apple product to really garner excitement and there seemed to be a bit of a letdown when the 4S was a new version, rather than a brand new model--but Siri...Shuufle, which I view as a metaphor for how to handle chaos and information overload in the early 21st century, has altered the way in which music is heard, it could be that Siri will do the same for phone technology. I am no futurist, it just has the feel of something significant, the full potential of which we perhaps aren't even capable of .
I still have my original iPod, it still plays--it's not that old--but time in the digital world is like dog-years. It was only 2001, it might as well have been the 19th century things have changed that much.