“I have never seen it. I find these things, these blogs, to be perverse, disgusting. Evil, even.”
Idiot Joy Showland is a genius blog. Caustic, sarcastic, ironic, insightful and often blistering in canny critique of cultural artifacts, high and low.
Of particular brilliance was a fairly recent post on the above piece of ad/schlock. One of the world's biggest and probably richest companies and their idea of innovative strategy is initiated by ripping off RSAnimate! Combine that with a load of sloganeering and ridiculous marketing talk and, well, watch and then read. They should have listened to one of their own key strategies which is "the role of content excellence is to behave like a ruthless editor...otherwise we'll risk just creating noise," yes, noise, like this fucking video.