As you may have seen if you have already watched the video above, this is a very slick catalogue promotion by Christie's auction house for the auction of a Balloon Dog from Jeff Koons. They are not cheap! Projected range os $35-55 million. Koons' work is divisive in the art world, his playfulness is a problem for many people. Now you may think he is over-reaching with his comments about the works, but you could never accuse the man of not being thoughtful and reflective about what he is trying to accomplish with his art. Personally, I find his stuff really compelling, and just in case you think, "I/or anyone could do that"--you didn't.