Deyan Sudjic, is head of London's Design Museum, and a contemplator of all things design and architecture. He has been the editor of Blueprint and remains at the helm of Milan based Domus magazine, but his day job deals principally with objects. I was back at the Getty last night for another'r Zocalo-sponsored conversation entitled, Why Do We Lust After Things?, with Sudjic lecturing and leading a conversation on our responses to art and design and why perhaps we are attracted to stuff that we don't need.
'I have to acknowledge that I have been fascinated by the glossy sheen
of consumption, while at the same time nauseous with self-disgust at
the volume of what we all consume.' This quote from his latest book, The Language of Things, sums up much of the evening's direction. He spoke a fair bit about the false hierarchies that exist in the world of art and design, that we price the useless over the useful when it comes to art, and lamented the loss of our long-term attachment to things, noting that the life expectancy of a digital camera is about 20 months, rather than the usual twenty years life-span of a Nikon camera made a few decades ago. I am not sure that Sudjic really gave a firm opinion about the hows and whys of all this. There were allusions to the role of technology and some interesting comments about the illusion of 'luxury,' Sudjic positing that mass-produced cars actually have more invention and creativity invested in them than say a Bentley, which, because they only sell about 6000 a year, cannot afford the massive influx of developmental resources that a more familiar car would have--hence the luxury is in the parts of the vehicle that can be seen and touched and that allow for status to be conveyed--interesting a stuff. His presentation was witty and thoughtful, and definitely food for thought.