Over the summer we had some conversations related to food issues--industrial food production versus sustainability, food deserts, food anxieties etc. we had conversations with local farmer's market organizers, urban farmers and gardeners, food advocates who work with parents and children on eating habits and diet. The conversations were shaped by a viewing of the documentary, Food Inc. which will change the way we think about food consumption and production if we let it. I was surprised at some of the resistance to the conversation, of course, it came from those who assumed a certain posture without even bothering to listen or engage, but I was also very surprised at the readiness of a larger group of people to really wrestle with the issues that face us surrounding food.
The video at the top of the post was sponsored by Chipotle, as part of an on-going project to talk about what the company regards as part of their corporate responsibility with regard to sustainable foods. On their website the premise of the animation is given,
"In a dystopian fantasy world, all food production is controlled by fictional industrial giant Crow Foods. Scarecrows have been displaced from their traditional role of protecting food, and are now servants to the crows and their evil plans to dominate the food system. Dreaming of something better, a lone scarecrow sets out to provide an alternative to the unsustainable processed food from the factory."
Their is also an app-game associated to the whole thing. Of course, this is essentially advertising, but it's well done, and in my mind, good advertising and good products are vital--it's not going to go away so how companies handle these issues and address growing social concerns on issues related to the products they offer is important, and let's face it, ultimately good for their business.
The cover of a song from the Willy Wonka soundtrack by Fiona Apple, who is an avowed vegan, adds a subtle beauty to the little film if you ask me.