A new term at Art Center began this week. I'm teaching two classes. Tonight History of Ad begins. I think advertising is a remarkable way to understand cultural moments-the ebb and flow of ideas on health, beauty, sex, values, ethics--it's all there inscribed in ads of all kinds. We will be exploring the development of modern advertising, marketing and branding, by digging back into Ad's past to locate the genesis of ideas and practices that have shaped both the industry and consumer culture. It's been quite fun and interesting in the past, I try to shake things up every time I teach it. like most other things I do with the impartation of knowledge, I throw away all my old notes and ideas and start again--sometimes, I find myself in the same territory, more often than not, i make new discoveries, expand old perceptions, highlight the faulty nature of some assumptions, and generally come to both new critiques and appreciations for whatever it is I am engaging with .
Advertising is fraught with challenges--you must face the influence of consumerism, capitalism, cultural entitlement, materialism, so many things, not just upon the wider culture. but upon oneself.
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