The final Madmen series premiere date was released yesterday, and along with it a new poster that seems to set the tone for where the new season might be headed. the series has charted Don Draper's journey through the late 50s and now we are firmly in the culture-changing 1960s and along with the enigmatic 30-second clip of Draper descending a plane in bright sunshine, the new series suggests a deep embeddedness in all that was happening in that era--we'll see about all that. But it was the poster that caught my eye. it was designed by graphic guru Milton Glaser and re-visits his incredible work in the 60s and 70s.
If you look closely you can see a woman, champagne and the Chrysler building, its just lovely.
Glaser set a new tone in graphic design, along with other artists like Peter Max, Peter Blake etc., that brought a splash of colour along with a heavy does of cultural critique and observation in the 60s, so it is nice to see it revisited in such a way. It's not the only reference to Glaser that has made an appearance of late. Questlove's brilliant music biography, Mo Meta Blues, features a cover by graphic designer, Gail Anderson that evokes a piece Glaser did for CBS Records for Bob Dylan's greatest hits,
And there are more around if you have eyes to see.
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