Viral videos have started to make an impact on branding and marketing in the digital age. There has been a bit of a slog trying to find ways to brand things on the web successfully, but it seems that a really good viral video is at least one possible answer to that challenge. The above is a video for a Danish travel agency framed as a public service announcement for declining Danish birthrates, well, watch it if you haven't already. It's garnered over 7 million Youtube views since its launch at the end of March.
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